RealFace: Apple snaps up start-up for face detection


The young Israeli company now belongs to Apple. There, apparently, the installation of new biometric procedures into the iPhone.

Apple has taken over the RealFace start-up specialized in Facial Recognition technologies. This is reported by the Times of Israel , citing the Hebrew-language website Calcalist .

Cybersecurity and photosetting
According to it, Apple for the purchase “several million US dollars” have put on the table, the speech is about two million. RealFace was founded in 2014 and is working on face recognition in mobile devices as well as the necessary software from the field of machine learning. The start-up saw applications in the area of ​​cybersecurity, but also in the analysis of photos . For the latter, RealFace also released an app called Pickeez, which was to compile intelligent “Best of” collections from different sources.

Both the RealFace website and the Pickeez app have now been taken offline – both a sign for the purchase of the company. Apple regularly takes dozens of smaller companies every year to incorporate their technologies for their own products. This also seems to be the case with RealFace, one believes in the scene.

In Israel, Apple has taken over the 3D sensor expert PrimeSense , known from the Xbox Kinect sensor, the memory specialist Anobit and the camera start-up LinX – and spent up to 400 million dollars. According to local media, RealFace employed around ten people in his Tel Aviv office, collecting one million dollars in risk capital before buying Apple, rather a moderate sum.

The purchase of RealFace could fit into the current business strategy of the Cupertino group: Apple is interested in current speculations for the installation of facial recognition procedures in the upcoming “iPhone 8” – either as a supplement to the fingerprint sensor Touch ID used so far or even as a substitute for it. The next Apple smartphone generation is supposedly missing the home button, instead, Apple installed an additional screen with “Function Area” in the form of a touch screen that maps the buttons.

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